Lygo International handled the manufacture and UK import of products for Game.
The brand was GameWare. Packaging had to fullful, several criteria – brand consistancy, individual product recognition, robust & secure (against transport and instore activites).
It also had to be the minimum volume needed to provide all the previous requirements – as shipping from China, ie. the number of items per pallet was critical.
When new products emerged – or the brand/product recognition was updated – this was a huge logistics project to manage. Every package had a checklist of print, design, artwork & legal requirements which needed to be met – before release.
An exciting time with packaging ranging from the very large (box card) bulky gaming items (dance mats, steering wheels…), to medium sized (box card and or plastic clam-shells) controllers and down to the smaller sized packaging for cables, memory sticks, etc…
