In the lead up to the university term ‘proper’ is the amazing freshers week(s). Where new and old students mix and are introduced to all the new offers and are in some way ‘educated’ in just what the univerity has to offer.
Course textbooks, stationery items and a wide range of supporting student/educational resources and products are all available from John Smith’s Bookshops. To get this message across, in what is a very, very busy environment – is tricky – especially as the message will then also be used for the remainder of the year.
Also when supporting 20+ stores around the UK – design & print need some careful thought and planning. This is usually over a 2 month period, leading up to the new year’s first term.
Not only posters – but flyers, stickers, till barkers, pullup banners, shelf barkers, coasters and bookmarks.